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Factoring Location into Advertising
9/7/2010
As consumers, we are exposed to literally thousands of advertisements each day. Whether it’s through ads on television or radio, billboards on the side of the road, or even subtle product placements all around us, advertising has become engrained into our daily rituals.
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Realtime Tracking at the Tour de France
9/2/2010
Thousands of races and cycling competitions are held throughout the world each year, many of which are only familiar to avid cyclists. But one race that just about everyone has heard of is the Tour de France. For more than 100 years, thousands of riders participate in the Tour, which is watched by millions of fans from all over the globe.
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SYNC to the Next Level
8/31/2010
Kicking the tires on a new car these days? If so, Ford wants you to put in-vehicle connectivity on your list of requirements in a new car or truck. The automaker has already had an impact on the market with its Ford SYNC in-vehicle system, and it is now introducing a new in-vehicle system on select 2011 models that could take this platform to a new level.
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Which Way Are PNDs Headed?
8/30/2010
There are a number of different options available on the market right now for navigation. Some consumers take advantage of the enhanced capabilities of smartphones, others prefer the navigation systems that come pre-installed in their vehicles, and some depend on a PND (personal navigation device) to get them where they need to go.
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Are Location-Based Social Networks the Next Big Thing?
8/12/2010
Even if you don’t use social networking sites, you’ve at least heard all about them. You can’t go anywhere these days without seeing an ad from a company telling you to check out their Facebook page or follow them on Twitter.
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Smart Mobile Screens Carry Focused Messages
7/7/2010
Advertisements continue to get smarter, and new technology is increasing the ability of advertisers to target messages to a particular place and time. New types of dynamic displays allow for messages to be adjusted based on who might be seeing them at any given moment.
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Spot-On Tracking Technology
7/1/2010
If a friend or family member is trying to find out where you are, chances are the first thing they will do is call your cellphone. But what about those people who consider themselves outdoor enthusiasts and who may be hiking miles from a cellular signal?
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International Intrigue
6/29/2010
Location-based services (LBS) could be returning to a level of high demand in Europe, while the implementation of smart meters could be on the rise in Asia. Both points demonstrate the growing rate of adoption for M2M (machine-to-machine) across the globe.
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Global Sustainable Road-Mobility Management
6/15/2010
Traffic congestion is a huge drain on the economy and on the environment, with its costs running into hundreds of billions of dollars (3% of GDP in many countries and even higher in parts of Asia).
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Eco-friendly Navigation
5/26/2010
Can a satellite navigation device be considered groundbreaking? An electrical interface that connects directly to the diagnostics bus within a vehicle, thereby enabling it to collect realtime engine and performance data, isn’t necessarily groundbreaking. But what if the device could also define eco-friendly their driving habits of the driver?
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Innovative Personal Navigation
4/26/2010
The PND (personal navigation device) market isn’t what it used to be. Once dominated by stand alone navigation devices specifically designed to get people from point A to point B, the market has seen a surge of devices that offer not only navigation but a number of other features as well, such as Web access, realtime updates, and cellular connectivity.
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Canine Compatible Connected Devices
4/15/2010
Dogs are curious creatures and they love to explore their surroundings. So it’s not uncommon for your pet to want to break free from the backyard every once in a while. Sure, you don’t want your dog to feel trapped; but at the same time you want to know they are safe.
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GPS-Enabled Cell Phones Go Mainstream
3/19/2010
In an increasingly connected world, consumers are coming to expect seamless and reliable M2M (machine-to-machine) technology in everything from their cars to their refrigerators – and their cell phones are certainly no exception. As further evidence that connected devices are becoming commonplace in the consumer market, new research suggests GPS capability has moved beyond the early adopter’s smartphone into the hands of the average cell phone user.
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