M2M in the Shower

11/12/2013

Long showers equate to wasted gallons of water. With water scarcity becoming a global concern and water rates rising rapidly, cutting back on long showers can not only help save the environment, but also money each month. But how can consumers know if they are really cutting back? Enter M2M and connected devices.

Newly launched on Kickstarter, the ShowerSaver from Green Starts Here, www.greenstartshere.com, provides consumers with all the data they need in order to cut back on water waste in the shower. Such metrics include how long the individual has been in the shower and how many gallons of water have been used.

The company says a one-minute reduction in shower time would save roughly 1,000 to 2,000 gallons in a year. In dollars and cents, this equates to an average family of four saving more than $100 per year, simply by reducing shower time by one minute.


The product uses an infra-red sensor to automatically start collecting data the moment the individual enters the shower. As the shower continues, a virtual water level rises in the center of the displayer, alerting to progress. Green, yellow, and red graphics indicate if the individual has been in the shower for too long.

This particular product was conceived back in 2007. Early prototypes didn’t yield ideal results for the company. Executives quickly learned incorporating psychological cues into the design would be essential in order to encourage people to reduce shower time.

The cues in the current design include visual representation of water used; red, yellow, and green color coding; and raised profile of device to increase viability while showering. The company is also working with a university to conduct an independent study of the ShowerSaver to measure the effects of technology on behavior.

The product is currently on Kickstarter, and the company is looking to fundraise $33,000 by December 9. The end result will be giving consumers the knowledge they need to reduce shower time and save water.

Want to tweet about this article? Use hashtags #savewater #connecteddevice





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