Patients Take Action with M2M

10/30/2013
Every day, M2M and connected technology empower users, granting them more control and efficiency in their day-to-day lives. This can be particularly impactful in the realm of healthcare, as users are allowed to take a more active role in their health and wellbeing.

Case in point, a new survey from Manhattan Research, www.manhattanresearch.com, indicates in 2013, 95 million Americans used mobile phones to access health information or tools. This is a 27% rise from the 75 million reported in 2012. In addition, the research reports that 38% of online smartphone users say the device is essential for finding health and medical info.

The survey, which polled 8,605 American adults, cites patient groups with the following conditions as those most likely to use mobile health technology:


• Cystic fibrosis
• Growth hormone deficiency
• Acne
• Attention deficit disorder/attention deficit hyperactivity disorder
• Hepatitis C
• Migraine headaches
• Crohn’s disease
• Chronic kidney disease
• Generalized anxiety disorder
• Bipolar disorder

Monica Levy, vice president of research at Manhattan Research, emphasized the importance of marketers understanding the uniqueness of the various groups that make use of these M2M resources.

“What’s clear is that patients are using these devices throughout the patient journey, for quick questions and deep research, and increasingly to actually manage their condition and care,” Levy says.

Two companies that seem to realize the rising prevalence of M2M in healthcare are Samsung, www.samsung.com, and Cigna, www.cigna.com. This week it was announced the two organizations have signed a multi-year agreement to develop health and wellness features for Samsung’s S Health app.

The app collects and integrates consumer health information via their smartphones and personal health devices. While the initial work will reportedly be focused on the delivery of health tips and articles, in the long run the companies hope to connect patients with caregivers, doctors, and hospitals, thus improving global health.

“With this agreement, we are pioneering a new health service model of innovation by establishing a strategic alliance between global leaders in the mobile industry and the health industry,” says Won-Pyo Hong, president of Samsung’s Media Solutions Center.

Clearly, M2M and connected technology have altered the traditional healthcare provider/patient relationship, allowing users to see, track, and act upon their own personal health data. It can certainly be argued that patients are more empowered today than they’ve ever been, thanks to the opportunities afforded by M2M.

Want to tweet about this article? Use the hashtags #M2M, #healthcare




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