M2M Protects Your “Brain”

8/30/2013
Mobile devices aren’t necessarily the lifeblood of modern society, but it can be argued they’re becoming its collective brain. Much like the brain sends and processes information in the body, mobile devices help us all do the same. And to say the least, it’s always important to protect your brain. That’s where M2M and MSM (mobile security management) come in.

Mobile devices tend to carry a vast array of important data, perhaps never more so than when they are used at the enterprise level. ABI Research, www.abiresearch.com, reports more and more organizations are incorporating MSM solutions to prevent data leaks, ensure compliance, and monitor those accessing their networks.

In fact, ABI projects the MSM market will be worth $560 million by the end of this year, and will be worth $1 billion by 2015. The analyst firm notes the increasing demand for cyber security is allowing technology vendors to differentiate their products in order to stand out from the competition. However, as MSM will soon be a basic requirement for all enterprise mobility solutions, ABI says companies will need to have long-term sustainable strategies.


“While MDM will continue to provide the largest share of revenues, growth rates from other sectors, and, in particular, security and content management, will increasingly account for a much larger portion of the market, says Michela Menting, senior cyber security analyst at ABI Research.

But network security isn’t the sole concern for device owners, whether they’re using them for business or personal reasons. There are also the “simpler” problems, such as theft, loss, malfunction, or physical damage. As mobile devices aren’t necessarily cheap, consumers can at times be placed in precarious positions in terms of replacing them.

Because of such instances, Frost & Sullivan, www.frost.com, says handset protection programs can be valuable to both the customer and the service provider. The research group says they have the potential to provide a cost effective, easily accessibly service, which reduces associated expenses, as well as the duration of service disruption.

“While handset protection programs cannot prevent a device incident, they can certainly ensure consumers get back to using their phones quickly and in a pain-free manner,” says Brent Iadarola, mobile and wireless research director at Frost & Sullivan.

The company also notes that mobile device protection isn’t just about the physical device. In addition, service providers are continuously striving to ensure the data can be transitioned from the old device to the new one with little inconvenience. This includes restoring business information, as well as providing technical support.

Perhaps MDM solutions should be considered the helmet for the proverbial brain that mobile devices provide our collective society with. One thing’s for sure: It never hurts to wear a helmet.

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