Google Glass Finds a Fit in Business

6/17/2013

By this point in time, you have likely heard about Google Glass, a device that leverages a head-mounted display offering a look into virtual reality. But the future of such wearable technology and AR (augmented reality) remains a bit uncertain with adoption rates still low. Will Google Glass find widespread interest among consumers when it finally hits stores? Possibly although the benefits for businesses could be a key driver for the technology going forward.

Research from Rackspace, www.rackspace.com, suggests while only 18% of U.K. and U.S. respondents have actually used wearable technology, 82% of those users in America and 71% in Britain believe the devices have enhanced lives.

More than enhancing a consumer’s life, the hard ROI (return-on investment) wearable tech and augmented reality offer the enterprise could help drive greater use.


For example, Google Glass can provide benefit in construction. This past Spring, FIATECH, www.fiatech.org, along with other members in the COMIT (Construction Opportunities in Mobile IT) organization, www.comitproject.org.uk, released a report focusing on the significance of augmented reality in the construction industry. The objective of the project is to focus on the application of augmented reality and how it can facilitate industry processes and information exchanges.

The technology allows contractors to walk through an actual site and experience a facility or structure as it may be built into the future using a tablet device.

Some of the primary benefits are being able to shorten program duration, improve health and safety, view existing utilities, do clash detection, and see the completed project in the beginning. However, the big challenge—aside from cost—is the current technology standards are insufficient, according to the report, and will need to be refined.

Another potentially big industry for Google Glass and AR is healthcare. Returning to the survey from Rackspace, 63% of respondents say wearable technology has improved health and fitness in their personal lives. Naturally, those capabilities could easily extend to healthcare providers and physicians. Medical stands to benefit from something like Google Glass, as it can serve as a tool to enable doctors to provide immediate information during a patient’s visit.

While consumer adoption rates of wearable technology may still be a bit low, the potential benefits in big business could drive the use of Google Glass and other wearable technology. As AR finds a fit in enterprises, it could also trickle down and find greater interest among consumers as well.

Want to tweet about this article? Use hashtags #GoogleGlass #AugmentedReality





Related Articles
Connected World Issue
June/July 2014
Subscribe!
magazine | newsletter
<< Take a look inside!


Advertising | Contact Us | Terms and Conditions | About Us | Privacy Policy | Press Room | Reprints | Subscriber Services
Copyright © 2014 Specialty Publishing Co. | Questions? Please contact the Webmaster at webmaster@specialtypub.com