Technology across Borders
Business is global these days, and companies are looking to expand outside the borders of their home base. When an M2M (machine-to-machine) solution is involved, it can add another layer of complexity to global expansion. But luckily, M2M providers are working to make sure offering a solution in a nearby country is as easy as offering it next door.
One recent example is flaik, www.flaik.com, a company that provides location-based services for resorts and outdoor sports. The company offers a number of GPS systems to keep track of skiers and other sports enthusiasts. flaik provides its tracking systems to customers including resorts, ski destinations and schools, and mountain biking and hiking facilities. Basically, the system can be used anywhere people might be spread out over a large area.
Now, flaik is looking to expand its offerings to markets outside North America, and to do so it’s turning to Orange Business Services, www.orange-business.com. Orange is equipping flaik with an international M2M platform that can support the company’s tracking systems worldwide. Currently, flaik’s system is supported in eight countries, including Australia, Austria, France, Germany, Italy, Spain, Switzerland, and Turkey. Other countries will also be added soon.
The flaik system uses tags embedded with Orange SIM (subscriber identity module) cards to keep track of people on the slopes, or elsewhere. The data recorded by the tags is sent over the Orange network, and users can access it via a Web-based portal. This is especially helpful for activities like ski schools, where novice skiers may become separated from the group. One look at the portal can pinpoint the skier’s location in realtime. But the tags can also provide insight into skiers’ performance, recording data on where and how long they have skied, and their top speeds.
Orange is providing flaik a way to manage its connectivity requirements around the world through a single center. In the future, flaik wants to expand even more and offer its tracking solutions for cycling and mountain biking. M2M is allowing flaik to truly become an international company.