Connected Devices Tops for Valentine Gifts

2/10/2012


Still in need of a Valentine’s Day gift for your sweetheart? Forget the candy and flowers, consumer electronics are where it’s at. A new study confirms both men and women would likely swoon over receiving a new gadget from their valentine.

The CEA (Consumer Electronics Assn.), www.ce.org, says women especially are interested in new devices, according to a recent study called “The Truth about Women and Consumer Electronics.” Eight in 10 women express an interest in consumer electronics products, and 41% say they are “very interested” in CE. This is an increase of 10 percentage points from the previous study in 2007.

According to the study, women are less likely to claim sole ownership of some devices, such as TVs and DVD players, considering them “household” devices. But when it comes to connected gadgets such as ereaders and smartphones, women are more likely than men to claim sole ownership.


“Women want technology more than ever and they view electronics as very personal devices that can be toted around and customized with private information,” says Jessica Boothe, manager of strategic research for CEA.

So what are the ladies looking for in a device? The CEA study cites price as the most important factor for both men and women, though women also value product size and weight more than men. And anyone shopping for a new device for a woman might want to rethink that pink tablet cover.

“Forget pink. Women don’t want to be catered to with ultra-feminine looking products; they simply prefer lightweight devices that can fit smaller hands and smaller body frames,” said Boothe. “Women play many roles, like mother, spouse, and career women, and CE products that can perform many functions are a necessity.”

Anyone still looking for a potential valentine might think about using one of the available location-based apps designed to help people meet other singles. For instance, SinglesAroundMe, www.singlesaroundme.com, is a mobile dating app that plots your location on a map in realtime, along with the location of nearby singles. Users can control the distance and set results to match a desired profile.

The app even lets users scout a location before entering. The “Destination Search” allows the user to view matching singles at a certain location in realtime, such as a bar or restaurant.

With connected technology making it so easy to meet and mingle with new singles, perhaps some people will rethink that smartphone purchase for their valentine. But for those confident of their sweetheart’s affections, connected devices make great gifts at any time of the year.





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