M2M Powers ‘Smart’ Citizenship

10/10/2011

“Smart” devices and solutions not only help us in our day-to-day lives, they can help us be more socially responsible. Take, for instance, the benefits of an RFID-based solution that enables recycling incentive programs; or a smart-metering solution that helps consumers more carefully monitor their energy use. These are just two examples of how M2M (machine-to-machine) technology can make a difference on a local and individual level. But it doesn’t stop there; M2M is also being harnessed to promote “smart” social responsibility on a more global scale.

For GROUND Lab, www.groundlab.cc, a N.Y.-based engineering, research, and development company, wireless M2M technology is integral in creating open solutions for its customers—which include governments, research organizations, and NGOs (nongovernment organizations) across the world that are looking to solve “unique” problem sets.

The company’s founders, Benedetta Piantella and Justin Downs, say GROUND Lab’s primary focus is delivering technological solutions that address big-picture challenges, such as environmental, social, and humanitarian issues.


This week at CTIA Enterprise & Applications 2011 in San Diego, Calif., Telit Wireless Solutions, www.telit.com, announced its cellular M2M modules are empowering a number of GROUND Lab’s applications. Solutions include conservationist efforts such as open-source tracking collars to help protect lions (Kenya), and a portable diagnostic device that can collect medical data and transmit in realtime to a physician (Uganda), among other initiatives.

According to Piantella, GROUND Lab cofounder, Telit’s wireless M2M modules provided reliability even under harsh conditions. Also, the modules meet the small size requirements the company requires in many of its designs.

By taking the same technology blueprint being used in today’s M2M solutions for healthcare, tracking, and smart metering, and applying it to humanitarian and conservationist efforts, Mike Ueland, vice president and general manager of Telit North America, says we are “broadening M2M’s impact on a global scale.”




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