Connected World Conference Speakers 2006

2006 Connected World Speakers,
formerly M2M United

Keynote Speakers

"The Carriers and M2M"
Cellular network operators play an extremely important part in helping companies use machine data to deliver business value. In this keynote panel discussion, the three largest carriers in North America will weigh in on how they perceive the M2M opportunity and what customers can expect from them going forward.

Earl Davison
Director of Telemetry Sales
Cingular Wireless

Earl Davison is director of telemetry sales for Cingular Wireless, heading up machine-to-machine data sales for the largest cellular network operator in North America. As director of telemetry sales, Davison is responsible for helping shape Cingular's M2M initiatives.

Patrick Sweeney
Sr. Marketing Program Manager, Embedded Solutions
Sprint Nextel

Patrick Sweeney is the senior marketing program manager for Sprint’s Embedded Solutions business. Sweeney is responsible for developing marketing programs for OEM products and to ensure Sprint-certified OEM hardware is positioned properly within industry verticals.

Kenneth Wells
Associate Director-Enterprise Data Sales
Verizon Wireless

Kenneth Wells is associate director for Enterprise Data Sales at Verizon Wireless, leading the company’s custom wireless data solutions team. His group specializes in data solutions for large companies in the utility, media, and transportation/distribution industries.

"The Future of M2M"
How will M2M make the difficult transition from having amazing potential to actually achieving mainstream corporate adoption? In this keynote panel discussion, three of the most important leaders in M2M will discuss the future of the market and the role they want to play in the growth and adoption of machine-to-machine.

Peter Fowler
Vice President, Wireless Modules Division
Siemens Communications Inc.

Peter Fowler is vice president of the Wireless Modules Division of Siemens Communications Inc. Fowler launched Siemens' Wireless Modules expansion to North America and currently runs this business unit, which was Siemens’ “Global Region of the Year” for fiscal year 2006.

Anders Franzén
Chief Operating Officer
Wavecom

Anders Franzén is chief operating officer for Wavecom SA, an M2M hardware and solutions provider, leading the company’s global research/development and operations business. Franzén is also president of Wavecom’s North America legal entity, Wavecom Inc.

Ray Jones
Business Development Executive, Comm Sector
IBM Sensors & Actuators

Ray Jones led the launch of IBM's Asset Monitoring family of solutions, and recently began concentrating specifically on new emerging M2M business opportunities for IBM’s Communication Sector, which includes the telecommunications, energy, and utility industries.

Business Track

Moderator:
Glen Allmendinger
Founder and President
Harbor Research

Glen Allmendinger has consulted to a broad spectrum of computing, communications, electronics, and software companies, assisting them in the development of corporate strategies and new core capabilities development of corporate.

1. Deployment Strategies:
Business opportunities abound with machine-to-machine technology, but how can companies make the transition from identifying potential business value to actually delivering return on investment? In this session, panelists explain how to effectively begin the process of transforming M2M from an idea into successful deployment.

Brian McKeon
Vice President, Marketing and Business Development
Simple Com Tools

Brian McKeon is responsible for the development of marketing strategy and business alliances that help SimpleComTools achieve its vision of M2M Simplified: enhancing the capture and integration of machine data.

Jeff Smith
Founder and CTO
SensorLogic

Considered a pioneer in the emerging M2M communications market, in 2002, Jeff Smith founded SensorLogic, now one of the industry's first TSP (telemetry service providers).

2. Deployment Lifecycle:
From system design to physical deployment, many steps are involved in a machine-to-machine application that can make or break a company’s endeavor with the technology. In this session, learn the steps involved in M2M adoption and how to navigate the stages of deployment in order to reap the benefits of M2M technology.

Jeffrey Kischuk
Executive Vice President
Incerno

As executive vice president and founding member of Incerno, Jeffrey Kischuk is responsible for overseeing the day-to-day operations of all groups within the Incerno family.

George DeVoe
Owner
L.M. DeVoe Co.

George DeVoe is owner of L.M. DeVoe Co., a manufacturer’s representative and consulting firm for several M2M hardware providers. He specializes in assisting product developers with technology selection and implementation.

3. Lessons from the Field:
M2M is still an emerging market, and while customer references are growing in numbers, deployment remains largely uncharted territory. In this session, attendees get to hear from the adopters themselves about the process they went through to set up and use M2M technology in their enterprise, and the effects the technology has had on their operations.

Michael Cline
Vice President of Service
Omnicell

Michael Cline is currently responsible for service and support for Omnicell Inc. where he has invested considerable energy advancing the role of professional services as part of a comprehensive product portfolio.

Manish Desai
Founder and CEO
Geometris LP

Manish Desai is a Houston-based technology entrepreneur and a pioneer in non-powered asset-management solutions. Manish was the founder of Commerciant LP, where he developed a portfolio of wireless point-of-sale products.

4. RFID Strategies:
The push is on to drive RFID technology into the mainstream and today, alliances are being forged by all of the major stakeholders to help make deployment easier than ever. The heavy-hitters on this panel will discuss current initiatives underway to establish the infrastructure that’s required to make radio frequency identification pervasive in business.

Harry Lee
Senior Account Manager – Public Sector
Savi Technology

Harry Lee has more than 35 years of management experience in the government and commercial sectors, and is focused primarily on providing RFID-based solutions for the U.S. Marine Corps and U.S. Navy.

Ebrahim Keshavarz
Vice President of New Services Development
AT&T

As vice president of new services development, Ebrahim Keshavarz is responsible for identifying and launching new strategic lines of business for AT&T to service enterprises and small businesses, including radio frequency identification.

5. Service Strategies:
Having access to machine data brings the responsibility of effectively servicing connected machines and devices. As more companies add M2M remote monitoring and diagnostics to their arsenals, the methods of incorporating the technology into their business models are maturing. In this session, find out how to take full advantage of M2M service capability.

Spencer Cramer
President
ei3 Corp.

Spencer Cramer’s industrial automation and computer security background has helped ei3 create custom remote monitoring and service platforms for original-equipment manufacturers and their customers.

John Canosa
Chief Technology Officer
Questra Corp.

John Canosa’s primary focus is on device communications and how companies can take advantage of pervasive device networking. He provides business and technology strategy based on experience with leading-edge technologies.

6. OEM Adoption:
Manufacturers can create new revenue streams and improve quality of service through M2M communication. By boosting service revenue and responding proactively to customer needs, manufacturers are able to compete more effectively on price and deliver customer loyalty even in the most seemingly commoditized markets.

Jeff Newman
Sr. Vice President, Business Development
Enfora LP

Jeff Newman has responsibility for all new business initiatives and worldwide OEM module sales. He works with leading technology providers to adopt capabilities into Enfora’s products that can provide M2M value-added solutions.

Brian Anderson
Vice President, Marketing
Axeda Corp

Brian Anderson joined Axeda in the fall of 2001, and is responsible for the marketing function at Axeda including product marketing and management, marketing communications and programs, and all opportunity-creation initiatives.

7. Business Migration:
For years, companies have used remote-monitoring technologies to manage their physical assets, but new networking capabilities are boosting the power and flexibility of those systems—creating substantially more agile enterprises in the process. Find out what it takes to transition to an on-demand business model using machine-to-machine technology.

John Dorn
IBM

Mike Malone
Director, Business Development
Microwave Data Systems

Operations Track

Moderator:
Joe Barkai
Program Director
IDC Manufacturing Insights

Joe Barkai manages the product-lifecycle strategies research and advisory program at IDC Manufacturing Insights, covering product-lifecycle management, asset-lifecycle management, design collaboration, and lean enterprise.

1. Application Innovation:
Fourth-generation Internet technology is creating opportunities for innovative uses of M2M technology. In this session, learn about some of the most colorful and futuristic applications of machine-to-machine and how they have the potential to change people’s lives and businesses for the better in the very near future.

Jim Brazell
Consulting Analyst
Digital Media Collaboratory, UT Austin

Jim Brazell is the principal author of “M2M: The Wireless Revolution,” an authoritative study of the space. The work includes analysis and forecasts related to M2M industry, markets, applications, technologies, and workforce needs.

James Smith
Principal
Crtical 1 Consulting Inc.

James Smith, principal at Critical 1 Consulting Inc., has nearly 30 years experience in the information, DoD, aerospace, and telecommunications industries.

2. Government Applications:
Research and development for M2M technology continues to expand among municipal, state, and federal governments. Today, applications of machine-to-machine range from security and control to asset tracking and energy monitoring. Find out what technology is at the heart of a growing M2M focus in government.

Chanan Gabay
Business Development Manager
Motorola

Chanan Gabay is the business development manager in Motorola's Next 2 Core Solutions Division (N2CS), and has extensive experience in business development, and has held top management positions in projects coordination.

3. Carrier/Network Services:
Transmitting machine data is an extremely complex responsibility, and sometimes the best option is to work with a network aggregator or virtual operator, which can help adopters manage the nuances of M2M data transport. In this session, learn about the MVNO business model and what network services companies have to offer.

Steve Pazol
CEO and Founder
nPhase LLC

In addition to his role as the head of nPhase, Steve Pazol is also CEO of Skychain LLC, a joint venture with Air Products and Chemicals, and is also moderator of M2M Blog and author of numerous articles on M2M technology.

Alex Brisbourne
Chief Operating Officer
Kore Wireless

Alex Brisbourne has extensive experience in wireless, enterprise, and fixed-line services and sits on the board or advisory board of a number of technology companies in the U.S. and Canada.

Peter Stone
Senior Vice President, Corporate Development and CFO
Aeris.net

Peter Stone is senior vice president, corporate development and chief financial officer at Aeris.net. He is responsible for strategic alliances and corporate planning for Aeris and oversees all finance and legal activities.

4. Transportation/Distribution:
Just about every company in the supply chain can benefit from M2M technology, thanks to some rapidly maturing applications for transportation and distribution. In this session, learn how transportation companies themselves are shifting their business model to take advantage of M2M, and how other industries can gain as well.

Dean Fledderjohn
General Manager, M2M Business Segment
Kyocera Wireless Corp.

Dean Fledderjohn is the general manager of the machine-to-machine business segment at Kyocera Wireless Corp., and works with emerging technologies to help shape the emerging M2M landscape.

Peter Wilson
Director of Mobile Applications
Aeris.net

Peter Wilson, director of mobile applications, is responsible for growing and supporting the mobile M2M markets for Aeris.net. Wilson has more than 19 years marketing, business development, and sales experience in GIS (geographic information systems), satellite, and terrestrial communications.

5. M2M and Mesh Networks:
From industrial to consumer to automotive to medical, the range of applications for wireless sensor networking technology is enormously wide. In this session, you can learn what are the systems, modules, and components involved in taking a solutions-driven approach to mesh networking technology and driving business value in the process.

Joseph Andrulis
Vice President, Marketing
RF Monolithics Inc.

Joseph Andrulis was named vice president of marketing for RF Monolithics in December 2004. Andrulis has more than 18 years of business experience in engineering, marketing, and management.

David Shaw
Director of Marketing
NDS Security

In addition to acting as the director of marketing for NDS, Shaw is the president of Global Uni-Docs Corporation, a wholly-owned subsidiary of NDS.

6. Retail Applications:
The retail industry has an incredibly diverse range of assets to monitor and maintain, and the ability to do so effectively can have an extraordinary impact on the bottomline. Discover what applications hold the most promise for retailers, including property management, facility automation, POS networking, and tank-level monitoring.

Shawn Sanderson
Director of M2M ONE
Siemens Communications

Shawn Sanderson is responsible for launching the Siemens M2M solution business in North America and has extensive experience in the development, integration, and deployment of complex solutions.

Steve Pazol
CEO and Founder
nPhase LLC

7. CDMA in M2M:
CDMA has always had a solid reputation for coverage and speed, and now the rollout of EV-DO networks is further enhancing the technology as a valuable option for M2M applications. In this session, find out what initiatives are under way to help drive M2M in the CDMA community, and which companies are leading the charge.

Dean Fledderjohn
General Manager, M2M Business Segment
Kyocera Wireless Corp.

Dean Fledderjohn is the general manager of the machine-to-machine business segment at Kyocera Wireless Corp., and works with emerging technologies to help shape the emerging M2M landscape.

Andrew Berman
Chief Executive Officer
AirLink

Berman is responsible for helping AirLink achieve certification on remaining national public networks for its new products, expand into new markets and open new channels, and integrate more deeply with solutions providers.

Technology Track

Moderator:
Marcus Torchia
Senior Analyst
Yankee Group

Marcus Torchia facilitates actionable product and market decisions for buyers and sellers in the emerging enterprise mobility space. He analyzes the strategic interplay that develops between technology readiness, market development and individual business needs, and the relationships between value chain players that create opportunities.

1. Wireless Optimization:
Many of the business opportunities of M2M leverage the latest in wireless technology to harness machine data. However, a multitude of wireless options exists, and sorting among them is no easy task. In this session, learn how to determine what wireless communication methods work best for which machine-to-machine applications.

Charles Christie
VP, Marketing and Business Development
CriticalWireless Corp.

Charles Christie is responsible for all marketing initiatives and is instrumental in the successful introduction of the company’s M2M solutions into a number of vertical markets. He also manages the company’s OEM partner program.

2. Hardware Selection – Embedded:
At the heart of many wireless M2M solutions is the radio module, the component responsible for sourcing data from a networked device and getting it onto a network for processing and integration. Selecting the right module and understanding how to make it work with your device is a very important factor in the success or failure of a project.

Robert Dranter
Director of New Business Development
Janus Remote Communications

Robert Dranter leads the development of M2M products and strategic planning for Janus Remote Communications, which delivers M2M solutions for remote-device management, asset tracking, and environmental data.

Roger Dewey

Roger Dewey is an internationally recognized industry leader in the emerging growth areas of wireless Internet and machine-to-machine communications.

3. Hardware Selection – External:
Recent developments in device servers, terminals, and other external hardware for machine-to-machine applications have changed the game for companies trying to network assets deployed in the field. Find out how to leverage the latest technology innovations effectively and deliver rapid return on investment.

Jason Sprayberry
Product Marketing Manager
Digi Intl.

Jason Sprayberry joined Digi in 2001 in order to start an industrial automation initiative. In his current role, Sprayberry is responsible for cellular router/gateway product marketing/development and strategic partnerships.

Michael Freudmann
Vice President, Global Sales
eDevice SA

Michael Freudmann is responsible for strategic account management, eDevice's sales team, global distribution, and representation channels. He also manages its services business through partnerships with network providers.

4. Standards & Associations:
The push is on to drive awareness and adoption of open standards in machine-to-machine, and as a result the field of industry associations is growing steadily. Hear what technology initiatives are underway to help bring M2M into the mainstream, and what associations are involved in promoting wider acceptance in the business community.

Ken Bever
Chief Information Officer
MIMOSA

Ken Bever is the CIO of MIMOSA—the Machinery Information Management Open Systems Alliance—an organization that develops Open Operations & Maintenance industry standards for segments including M2M.

Peter Stone
Senior Vice President, Corporate Development and CFO
Aeris.net

Peter Stone is one of the leaders of the M2M Wireless Internet Caucus, a unit of the Cellular Telecommunications Industry Association aimed at building awareness of machine-to-machine technology.

5. Platforms/Infrastructure:
Much of the growth of M2M is based on the principle of platform development—creating a common engineering and processing environment to improve product-development speed and interoperability. Panelists from two of the top platform providers in the space discuss how to leverage platforms available today to power M2M.

John Petze
CEO
Tridium

John Petze has more than 20 years of experience in the automation industry, having served in a variety of senior technical and management positions with manufacturers of automation hardware and software.

Bruce Baikie
Telecommunications Industry Manager
Sun Microsystems

Bruce Baikie is responsible for developing Sun's telecom strategies and alliances with an emphasis on wireless services and Java platform infrastructures. His position leverages extensive knowledge in wireless architectures services.

6. Development and Certification:
Bringing products to market with embedded machine-to-machine connectivity is far more complex than many developers would like it to be, but today the major players in M2M are ramping up their service offerings to help companies navigate the processes of development and certification, helping reduce the overall cost of a project.

Anders Franzén
Chief Operating Officer
Wavecom

Patrick Sweeney
Sr. Marketing Program Manager, Embedded Solutions
Sprint Nextel

7. Automation & Control:
The most important development going on in M2M right now is the long-awaited emergence of the key players in automation and control. Nearly all of the major names in industrial automation are now harnessing open platforms to connect diverse technologies, and as a result, automation companies are taking their rightful place near the top of M2M.

Jerry Frank
Founder and CTO
Tridium

Jerry Frank founded Tridium in 1996, serving as CEO until 2002 when he became the CTO. Frank developed a building automation client/server system design that won the industry's award for the most intelligent building in the U.S.

Peter Martin
Vice President Manager of Performance Management
Invensys Process Systems

Peter Martin holds patents for dynamic performance measures, realtime activity-based costing, closed-loop business control, and asset and resource modeling, and was recently named a “Hero of U.S. Manufacturing” by Fortune.

Mark Prowten
Senior Product Marketing Manager
Lantronix

Mark Prowten joined Lantronix in March 1996 and has managed every product line at various times. In his current role as senior product marketing manager, Prowten is responsible for Lantronix's external device server product line.